WCS INSIGHTS
Field-tested thinking on getting your message to land.
Essays, field guides, and pattern recognition from thirty years in the room where the message gets decided, from the boardroom to the break room.
It’s campaign season. CEOs should be taking notes.
by: Brian WrightPublished on: 12/10/2026Whatever you think about politics, campaigns offer an important framework for CEOs and their comms teams to adopt.
How to instill purpose after an acquisition or new CEO
by: Brian WrightPublished on: 09/10/2026After a deal, people's sense of purpose tends to slip, at the moment the plan asks the most of them. And it can be shored up.
Your Value-Creation Plan Failed on a Tuesday at 2 p.m.
by: Brian WrightPublished on: 15/07/2026A PE-backed CEO's value-creation plan is only a PDF until employees act. Why the nod in the room isn't buy-in, and how to build the trust that is.
What If They Stopped Believing in the Company Before You Arrived?
by: Brian WrightPublished on: 29/06/2026Employee buy-in in private equity starts before you arrive. If the workforce never believed in the company, your value-creation strategy lands on barren ground.
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