About WCS

Thirty years getting leaders' messages to land.

In the room where the message gets decided, with CEOs and boards, through the moments that decide whether a plan takes hold or quietly falls apart.

Brian Wright 

I learned this work in-house and on big consumer brands, the kind of places where a message a degree off costs millions: Anheuser-Busch, DIAGEO, Wrigley, Mars, Southeastern Grocers, Web.com.

For about a dozen years, I’ve been the senior communications chief beside CEOs at the moment the plan is most fragile, both newly-installed CEOs in their first months and long-tenured CEOs whose plans keep bottlenecking at the top. 

That’s where I do my best work, because I’ve watched too many good plans stall there. Not because the strategy was wrong, but because nobody got the story straight before it traveled.

Why fractional

The senior seat without the permanent headcount.

Every company needs senior communications judgment. Not every company can afford a full-time hire.

The biggest companies keep a comms chief on staff.

Mid-market companies usually have a capable comms director or vice president, but no one more senior.

Smaller companies have no one at this level.

That gap is where I come in. You get me, the senior operator, embedded for the stretch that decides things, not a junior with a template, not a content factory billing for volume. The person on the call with you is the person who does the work.

Approach

Fix the right thing first.

I diagnose before I prescribe. Through a communications lens, I read your people, processes, and tools and find where the message is actually leaking. I get in, get the message to land, and set it to keep running after I step out.

Track record

Proof, not promises.

Thirty-plus years in senior communications, in-house and on national consumer brands.

About twelve years as a fractional senior comms chief, working directly with both tenured and newly-installed CEOs.

Senior roles across Anheuser-Busch, DIAGEO, Wrigley, Mars, Southeastern Grocers, and Web.com.

In their words

"Brian is a quick study and accomplished communicator, making certain all communications reflected my personal style, while supporting our company's culture and values. His decisions are supported with facts, and his ethics beyond reproach."

R. Randall Onstead, Jr. — Former President & CEO, Bi-Lo Holdings

"He is bright, hard-working, skilled and trustworthy, with deep experience in both internal and external communications. After working closely with Brian at Winn-Dixie, I retained him when I was running Skeeter Snacks and he had his consultancy."

Larry Appel — Former President & CEO, The Fresh Market

"I have had the opportunity to work closely with Brian and have seen him continually distinguish himself as a topnotch communications executive, problem-solver, and valued and respected voice throughout our organization and with our senior management team."

Mary Kellmanson — Former CMO, Web.com

Let's find your real communications break.

The fastest way to start is the 5-minute Scorecard. Or book a call, and we'll talk through your moment directly.