WCS INSIGHTS
Field-tested thinking on getting your message to land.
Essays, field guides, and pattern recognition from thirty years in the room where the message gets decided, from the boardroom to the break room.
It’s campaign season. CEOs should be taking notes.
by: Brian WrightPublished on: 12/10/2026Whatever you think about politics, campaigns offer an important framework for CEOs and their comms teams to adopt.
How to instill purpose after an acquisition or new CEO
by: Brian WrightPublished on: 09/10/2026After a deal, people's sense of purpose tends to slip, at the moment the plan asks the most of them. And it can be shored up.
Layoffs are hard enough. Don't let state filings carry the message.
by: Brian WrightPublished on: 01/10/2026What a CEO can do is plan for affected people to hear it from leadership first, including the reason and what comes next.
Stop Broadcasting the Strategy. Start Translating It.
by: Brian WrightPublished on: 19/07/2026Your value-creation plan is only intent until employees act on it. Why strategy translation is the missing job in PE-backed leadership.
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